BEING There...Isn't Enough
You hear it all the time...your brand needs to be here, there, and everywhere. But, that is simply not true. Print, Social Media, TV, Radio, Online Advertising, etc. these are all tools in your marketing and advertising toolbox. Using ALL these tools without knowing what you are building is not only a waste of time, it is a waste of money!
What you need is to be more social, create visual content (photos and videos), have a mobile ready website, create a Search Engine Optimization (SEO)/Search Engine Marketing plan plus reporting system, and utilize online social platforms that are optimized for mobile. It is about attention not always impressions.